Turn your moodboards into experiences
Architectural 3D visualization to present projects with clarity, realism and impact
Jéssica Lacerda
Architect & 3D Artist
The problem isn’t the project. It’s how it’s presented.
Moodboards communicate intention. Floor plans explain technique.
But neither of them shows the client how the space will actually be lived.
That’s where doubts appear, revisions multiply and decisions get stuck.
When the client can’t truly visualize the space, they hesitate.
Talk about your project.
This is where the experience changes.
Be and Live 3D exists to transform that moment.
I create images and videos that place the client inside the space, before it exists. When a project stops being abstract and becomes a visual experience, the conversation changes.
Decisions happen faster. The project gains value.
Renders
Photorealistic 3D renders created to communicate proportion, light, materiality and atmosphere reducing uncertainty and speeding up approvals.
360° images
Immersive experiences that place the client inside the space, ideal for presentations, validations and market differentiation
Videos and animations
Visual narratives that guide the eye, explain the design and create emotional engagement with the space.
Rendered floor plan
Clear readings of layout, circulation and real use, making choices easier and preventing mistakes early in the process.
Technique can be learned.
Sensitivity is built.
My work combines architectural thinking, technical mastery and intentional visual choices (light, framing and narrative).
In Brazil, we call this borogodó.
That subtle quality that’s hard to explain, but easy to feel when a project truly connects.
When an image doesn’t just look good, it conveys emotion, clarity and presence.
If your project is good, it deserves to be seen as such.
Leading studios have always understood this.
Long before 3D became widespread, offices like Zaha Hadid Architects, Foster + Partners and other global names were already using advanced visualization to communicate ideas,
test concepts and create strong connections with their projects.
It wasn’t about aesthetics.
It was strategy.
This service is for you if you:
- Want your project to be understood effortlessly
- Need to speed up approvals and decisions
- Aim to elevate the perceived value of your work
- Understand that imagery is part of the project, not an add-on
Portfolio
Projects
Selected Works
HOME
La Residence Yaci Ma
BATHROOM
Natasha
BEDROOM
Minimalista
LIVING ROOM
Zen
LIVING ROOM
Classic
KITCHEN
Maril Hill
Clients
Working with architects and developers who value clarity, realism, and high-quality visualization.
“Qualified and committed professional in the proposed work, always executing the contracted services with care and quality.”
Filipe Amaral
Architect
“With the rendered images that Jéssica delivers, I can make a much more complete presentation for my clients. I can see that they are very satisfied and it helps me reduce revisions, as seeing a realistic image helps the client to visualize the project better.”
Lucia Torres
Architect
Behind Be and Live 3D
I’m Jéssica Lacerda. Architect, 3D artist and architectural visualization specialist.
For nearly a decade, I’ve been creating images and videos for architecture, collaborating with professionals and brands on projects developed across 8 countries (and counting 😊).
Be and Live 3D was created to be more than a render studio. It’s a strategic visual partner for architects who want to present their work at an international standard.
Less technical explanation. More clarity, impact and confident decisions.
